Creative Weighting

Overview

Creative Weighting is designed to enhance your advertising campaigns by giving you more control over the frequency of your creatives within a booking.

• Customised Exposure: Give your key creatives the spotlight by easily adjusting their display frequency.
• Simplified Management: Eliminate the need for multiple uploads and repetitive management of identical creatives.
• Efficient Campaigns: Optimise your processes and free up time, enabling a sharper focus on compelling content.

Enabling Creative Weighting

• Navigate to your booking within the Doohly web app.
• Under the Creatives tab, toggle the ‘Weighted’ option to ‘Enabled’.
• Set weights for each creative according to their importance.
• Save settings.
• The Doohly player will automatically adjust play frequencies based on your settings, ensuring each creative receives its intended exposure.

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Note: You will need to have player version ‘5.3.2’ or higher. For more assistance, email [email protected]