20250413 - Release Notes

Multi-Programmatic Ad Provider Support

Doohly now supports native connections to multiple programmatic providers, giving media owners more control over how inventory is managed and sold.

Key Features

  • Connect multiple SSPs (e.g. Hivestack, Vistar, Lemma) per device
  • Set custom priority and share weighting for each provider
  • Configure follow-on strategies to maintain optimal fill and delivery

This removes the need for third-party header bidding setups and allows for more direct, flexible control over programmatic demand.

For more information, visit our Knowledge Base or contact Support: [email protected]