20250413 - Release Notes
3 months ago by Andrea Morgan
Multi-Programmatic Ad Provider Support
Doohly now supports native connections to multiple programmatic providers, giving media owners more control over how inventory is managed and sold.
Key Features
- Connect multiple SSPs (e.g. Hivestack, Vistar, Lemma) per device
- Set custom priority and share weighting for each provider
- Configure follow-on strategies to maintain optimal fill and delivery
This removes the need for third-party header bidding setups and allows for more direct, flexible control over programmatic demand.
For more information, visit our Knowledge Base or contact Support: [email protected]