20240515 - Release Notes

New Integration: Doohly x Mappedin

The new integration between Doohly and Mappedin, designed to enhance how digital displays interact with consumers, is now available. This collaboration merges seamless advertising with instant, on-demand information, enhancing both user engagement and marketing strategies.

Features:

• Interactive Display Control: Users can effortlessly switch between promotional content and Mappedin's detailed directory information.
• Smart Content Management: Automated resumption of ads ensures continuous engagement.
• Simplified Navigation: User-friendly location discovery and guidance in complex indoor environments, improving overall experience.
• Deepened Customer Interaction: A fusion of information delivery and advertising for an enhanced shopping experience.
• Data-Driven Marketing: Data analysis for targeted content delivery and marketing strategies.
• Fast Deployment: Both Doohly and Mappedin platforms are designed for quick and efficient integration, facilitating rapid usage and scalability.
• Proven Impact: Initial deployments have shown significant improvements in customer engagement and the flow of information.

Mappedin is a global leader in indoor mapping and spatial data management, providing a dynamic platform that enhances indoor navigation and digital signage for businesses. MappedIn’s proprietary technology allows for continuous updates and management of digital maps, ensuring that visitors have the most current information. With Mappedin Directory, venues can enable easy navigation and strategically integrate advertisements to boost user experience and business revenue.

The partnership with Doohly enhances this functionality, allowing seamless transitions between ads and detailed venue information, thus enriching customer engagement at digital kiosks.

More information, visit our Knowledge Base.